What for?
Identify and be alerted of any early warning signals or sensitive information arising online.
Take efficient measures to counteract any sensitive warning signals, before they turn into a crisis.
Understand how negative information will disseminate so as to confine negative information.
Anticipate how a crisis is likely to spread and lessen the negative impacts.
Follow up on the crisis evolution patterns and assess the effectiveness of the response strategies implemented by the company.

How?
Translation of the topics to be monitored into complex search requests to collect, in near real-time, accurate online messages (media, blogs, communities, social networks, video platforms). Near real-time SMS / email alerts on sensitive topics.
  • Daily monitoring and alerting on the emergence of sensitive issues for the brand
  • In case of crisis, on the spot, continuous analysis of the evolution of the brand’s online visibility
  • Human sentiment qualification: assesment of public opinion, in line with the customer’s analytical needs
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    A crisis cell is set up to monitor, and alert accordingly, the relevant teams with detailed reports of the situation
    End results?
    Flash Alerts: As often as required by the situation, a brief alert report is drafted and sent to the relevant teams.
    Implementation of specific tools and detailed reports: Should a crisis emerge, a specific dashboard is set up, and a dedicated consultant alerts, 24/7, the relevant teams on how the situtation evolves.
    Monitoring reports on online media and social web: Reports whose objective is to provide an overview of the situation by analysing both the key players’ behaviour and the information published.

    Automatic alerting

    Email and / or SMS alerts on sensitive issues are set up as soon as the weak signal is detected.

    Alert frequency is set up according to the sources’ level of influence, or the volume of messages published.

     

     

    Assessing the crisis dissemination in real-time

    TrendyBuzz technology works in near real-time. Indexing speed and availability of new messages depend on their influence (TrendyRank).

    The source’s level of influence is an indicator of the potential impact the crisis will have on the brand’s online visibility.

     

     

    Defining response strategies in case of a crisis

    TrendyBuzz offers support and guidance to communications teams in charge of defining a response strategy to antiticipate / confine a crisis.

    The response strategy will depend on three main criteria:

    - A thorough understanding of what is at stake: analyse and appraise a sometime highly complex situation through a deep monitoring of the brand’s online visibility.

    - A relevant risk analysis, so as to make sure that the situation and the response evolve accordingly.

    - Lessen the impacts, with relevant and highly reactive communication processes.