What for?
Identify and map the spheres of influence and opinion leaders by business and by channel.
List detractors and brand ambassadors.
Define a consistent approach based on strategic stakeholders’ main conversation topics, and optimise the distribution of press releases.
Seize every communication opportunity, strategic partnerships, and engage with influencers.
Measure the efficiency of communication dissemination (Advertising, press releases, etc...).

How?
Briefings before the mission’s kick-off: definition of KPIs (Key Performance Indicators), objectives and all potentially sensitive topics for the brand.
Translation of the topics to be monitored into complex search requests to collect, in near real-time, accurate online messages (media, blogs, communities, social networks, video platforms).
  • Dynamic identification of strategic pools of recruitment for brands' ambassadors
  • Human sentiment qualification: assessment of public opinion, in line with the customer’s analytical needs.
  • Speakers targeting: assessing the impact of direct communication on topics related to the brand.
  • Visibility benchmark of the brand v. its competitors and their respective positionning on each channel.
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    Advice and operationnal recommendations to reach the objectives set in the brief.
    End results?
    TrendyBuzz dashboards dedicated to the real-time monitoring and the analysis of online messages.
    Weekly syntheses and continuous optimisation of the search requests.
    Ah Hoc analyses based on the KPIs / objectives defined prior to the project.
    A dedicated consultant guides and follows each TrendyBuzz client in their use of the data collected and their understanding of the analysis provided.

    Internet Visibility Unit (IVU)

    Unit for the measurement of the visibility generated on the web by a brand, a person, or a news item on institutional websites, media and the social web.

     

     

    Influence ranking: the TrendyRank

    Proprietary algorythm to TrendyBuzz Institute, it blends all data related to a source’s popularity (traffic, SEO) and authority (quantity and quality of backlinks), so as to rank them according to their level of influence (media, blogs, communities, social networks).

     

     

    Go real-time

    TrendyBuzz technology works in near real-time. The speed of indexation and delivery of new messages (articles, posts, tweets, etc.) will vary according to the availability of the source, its dynamism and its overall influence.

    Websites monitoring frequency can be optimised and increased for the most strategic sources.

     

     

    TrendyPanel, an open corpus

    TrendyBuzz technology continuously evaluates more than 1.4 million information sources and collects more than 10 million articles, messages, tweets, videos daily thanks to its proprietary web crawlers (WebTrackers) that collect information straight from the source.

    Dedicated bots automatically identify new sources of information mentioning a strategic item for our customers, that would not have been previously indexed on our servers. TrendyPanel is thus automatically extended by an average of 30,000 new sources every month.

    In addition, a quality team based in the European Union, uses real-time dashboards that continuously compare search results from major search engines (Google Blog Search, Google News, for example) and TrendyBuzz data. The team is alerted, in real-time, of any discrepancies.