Internet Visibility Unit (IVU)
Unit for the measurement of the visibility generated on the web by a brand, a person, or a news item on institutional websites, media and the social web.
Influence ranking: the TrendyRank
Proprietary algorythm to TrendyBuzz Institute, it blends all data related to a source’s popularity (traffic, SEO) and authority (quantity and quality of backlinks), so as to rank them according to their level of influence (media, blogs, communities, social networks).
TrendyBuzz technology works in near real-time. The speed of indexation and delivery of new messages (articles, posts, tweets, etc.) will vary according to the availability of the source, its dynamism and its overall influence.
Websites monitoring frequency can be optimised and increased for the most strategic sources.
TrendyPanel, an open corpus
TrendyBuzz technology continuously evaluates more than 1.4 million information sources and collects more than 10 million articles, messages, tweets, videos daily thanks to its proprietary web crawlers (WebTrackers) that collect information straight from the source.
Dedicated bots automatically identify new sources of information mentioning a strategic item for our customers, that would not have been previously indexed on our servers. TrendyPanel is thus automatically extended by an average of 30,000 new sources every month.
In addition, a quality team based in the European Union, uses real-time dashboards that continuously compare search results from major search engines (Google Blog Search, Google News, for example) and TrendyBuzz data. The team is alerted, in real-time, of any discrepancies.