Internet Visibility Unit (IVU)
Unit for the measurement of the visibility generated on the web by a brand, a person, or a news item on institutional websites, media and the social web.
Full web platform
TrendyBuzz dashboards are available directly on the internet - SaaS (Software as a Service) - via a secure https server (AES-256 256 bits).
They are hosted directly on Trendy Buzz SAS servers. The dashboards are designed to function with all major browsers: Internet Explorer, Firefox, Chrome, Opera, Safari.
The dashboards are customizable according to customers’ KPIs (Key Performance Indicators) in order to offer a quantitative and qualitative analysis in near real-time: brand’s online visibility components, detection of weak signals, sentiment, share of voices, mapping of most strategic influencers for the marketing department.
Data can be filtered by media types, dates, products, brands or according to the source’s level of influence (TrendyRank).
Express PDF / XLS exports.
Reliability and quality management
The methodology behind TrendyBuzz’s measurement and analysis processes relies on consistency: it guarantees that comparison be feasible and accurate, even across different business sectors or linguistic areas.