What for?
Get real-time consumer insights on the products from the social web and news sites: positive, negative feedbacks, illustrated by accurate excerpts.
Compare the visibility generated by different product lines and enlist the most frequently asked questions.
Follow how the key market players’ online visibility evolves, channel by channel, and analyse the positioning of companies in the field.
Understand consumers’ expectations.
Continuously analyse emerging trends carried by the most influencial «early adopters».
Manage your campaigns by monitoring consumers’ feedback in real-time.

How?
Briefings before the mission’s kick-off: definition of KPIs (Key Performance Indicators), objectives and all potentially sensitive topics for the brand.
Translation of the topics to be monitored into complex search requests to collect, in near real-time, accurate online messages (media, blogs, communities, social networks, video platforms).
  • Dynamic identification of strategic pools for the recruitment of brands' ambassadors.
  • Human sentiment qualification: assessment of public opinion, in line with the customer’s analytical needs.
  • Speakers targeting: assessing the impact of direct communication on topics related to the brand
  • Visibility benchmark of the brand v. its competitors and their respective positionning on each channel.
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    Advice and operationnal recommendations to reach the objectives set in the brief.
    End results?
    TrendyBuzz dashboards dedicated to the real-time monitoring and the analysis of online messages.
    Weekly syntheses and continuous optimisation of the search requests.
    Ah Hoc analyses based on the KPIs / objectives defined prior to the project.
    A dedicated consultant guides and follows each TrendyBuzz client in their use of the data collected and their understanding of the analysis provided.

    Internet Visibility Unit (IVU)

    Unit for the measurement of the visibility generated on the web by a brand, a person, or a news item on institutional websites, media and the social web.

     

     

    Full web platform

    TrendyBuzz dashboards are available directly on the internet - SaaS (Software as a Service) - via a secure https server (AES-256 256 bits).

    They are hosted directly on Trendy Buzz SAS servers. The dashboards are designed to function with all major browsers: Internet Explorer, Firefox, Chrome, Opera, Safari.

     

     

    Dynamic Indicators

    The dashboards are customizable according to customers’ KPIs (Key Performance Indicators) in order to offer a quantitative and qualitative analysis in near real-time: brand’s online visibility components, detection of weak signals, sentiment, share of voices, mapping of most strategic influencers for the marketing department.

    Data can be filtered by media types, dates, products, brands or according to the source’s level of influence (TrendyRank).

    Express PDF / XLS exports.

     

     

    Reliability and quality management

    The methodology behind TrendyBuzz’s measurement and analysis processes relies on consistency: it guarantees that comparison be feasible and accurate, even across different business sectors or linguistic areas.