‣ Position and mission

- Answer incoming calls
- Phone prospection, schedule meetings and detect new projects
- Qualify the needs of prospects; suggest solutions with the support of the sales direction
- Demonstrate the pertinence and added value of our offer
- Enhance existing files
- Report precisely and regularly on your on-going actions

‣ Sought after profile

- Experience of sales of solutions or web services
- Mastery of all the aspects of the sales cycle
- Logical
- Dynamic, rigours and persevering and people’s skills
- Fluency in both French and English

‣ Why Trendybuzz?

- A young, passionate and professional team
- Pleasant and fun work place
- Innovative methodology and technology
- Evolution possibilities in the context of expansion
- Fixed remuneration + unlimited variable pay

‣ Conditions

- Location: Paris 8th district
- Type of contract: CDI
- From: September 2012
- Compensation: TBD

Please send a copy of your CV and a cover letter to bonjour@trendybuzz.com.

For Canada, Big Data management is essential to keeping a competitive edge in the 21st century.
Source

2. Tuesday 21st of August:
A piece of data only partially reflects reality. A monitoring tool links the “big data” and the “analysis” phases, for it will translate as much information as needed into synthesizable indicators for the users. The analysis phase of the information is essential to efficiently use the data. This is how substantial projects are correctly carried out through efficient objective setting processes.
Source

3. Wednesday 22nd of August:
Today, threats to the Internet neutrality in France lead a fierce debate online. 1,543 messages have been published in less than 24 h since it was announced that the ARCEP (Regulatory Authority for Electronic Communications and Posts) and the CSA (Superior Advisory for Broadcasts) were going to merge. Internet users favored Twitter over Facebook to express their dissatisfaction: the micro-blogging platform accounted for 84% of the messages related to the topic and published on the French Web.
Source : Institut TrendyBuzz

4. Thursday 23rd of August:
Youtube is launching a platform dedicated to the presidential elections. The sharing website will not actually produce any content but will provide a place to follow up on debates and conventions. Channels specialised in the production of political content will also feed the program. This highlights how much Youtube has become a major and reliable source of information.
Source

5. Friday 24th of August:
Aurora Clark, a Washington University researcher, used Google’s PageRank algorithm to map water molecules. The PageRank measures the popularity of a web page by blending the number and the authority of the links directed to it. Applying this methodology to molecular research should allow for more precise experiences, through the isolation of specific water molecules. Professor Clark believes that this will improve the production of medication, diagnosis processes and more generally the analysis of all medical reactions related to water.
Source

Today, Olivier Gruère, Global Intranet and Social Media Manager at Technicolor came to share his experience. Quotes:

“Technicolor has a two-fold strategy to manage its web pages: the corporate pages (news, HR) and its activity-service page (BtoBtoC).”

“The Community Manager’s work is often assessed on his followers count, but interaction-related Key Performance Indicators (Request Trackers, mentions, recommendations) should be taken into account.”

“A misunderstanding from a journalist can bear serious consequences, such as a drop in the share price. We have to stay alert and monitor what’s going on 24/7.”

“I use Trendybuzz technology to be alerted in real time about unforeseen subjects that emerge from unknown sources.”

Thank you Olivier, see you soon!

Fabien Grenier, managing director of TrendyBuzz, indicates that real-time information monitoring is the key to successful e-reputation management. To do so, TrendyBuzz has developed a powerful technology that monitors both influent actors (online medias), and casual internet users (blogs, social networks, forums). The interest lies in the possibility to trace information spread online.

The corpus of TrendyBuzz, Trendy Panel, is composed of 4 500 000 heterogeneous active sources (from news sites, e-communities, social networks, comments, institutions…). Each day 15 000 new sources are added to the corpus which create a vast web crawling network. TrendyBuzz’s proprietary technology enables the indexation of two thirds of those sources in complete autonomy every hour.

TrendyBuzz has already created a buzz during the 2012 presidential elections. In partnership with Libération, the Institute launched  Polititvox, a continuous observatory for political news in France. The goal is to compare, in real-time, citizens’ spontaneous interest in politicians and the current affairs that are most visible on the internet. That way Politivox observed a strong correlation between the two points of view. Jean-Luc Mélenchon is a prime example of this: during his campaign, as his visibility increased on the internet, so did the percentage of intent of vote for him. This finding enabled the anticipation of tendencies, even if Fabien Grenier specified that internet users’ opinions cannot globally reflect those of the French population.

“i-expo 2012 – TrendyBuzz, l’e-réputation en temps réel”
Archimag - Par Elsa Arnould 14/06/2012
The strategy and resources magazine of memory and knowledge

TrendyBuzz analysed online discussions around Free Mobile. After a few weeks of ecstatic remarks, most comments online turned negative, and remain so today.

Mid-january, Free generated quite a buzz with its dramatic entrance into the field of mobile telephony. “The day of the announcement, 10% of the overall messages published on the French-speaking was dedicated to Free Mobile (blog posts, articles, forum discussions, or Facebook comments). 90% of them were positive in tone,“ highlights Fabien Grenier, managing director of TrendyBuzz Institute; an outstanding performance.
Since then, repetitive bugs slowly deteriorated the enthusiasm. “We collected all online discussions about ‘Free Mobile’ then analysed them to measure the amount of malfunctions reported“, explains Fabien Grenier. The result is that negative messages have kept on increasing, as illustrated in the graph below.

«TrendyBuzz provides us with a powerful solution to monitor and analyse how we perform with regard to the reputation-related operations we launch for our customers». Christophe Decker, Director of Innovation and Technology, aufeminin.com Group.

Selected amongst 12 European competitors, TrendyBuzz solution is used to collect and analyse women’s conversations accross aufeminin.com websites, in France and in Europe. Enjoying a 13.2 million unique visitor audience in France and 44.4 million worldwide (source: Nielsen, january 2011), aufeminin.com Group is the leading provider of feminine websites, thanks to the quality of the editorial content they offer. Their strength lies in combining brand content and social media operations. Aufeminin.com Group now wishes to take the next step and measure the impact of the content and conversations generated on their supports so as to evaluate their advertisers’ eReputation.

Chrisophe Decker, Director of Innovation and Technology, aufeminin.com Group adds that «we chose TrendyBuzz for its capacity to analyse, in real-time, our visitors’ contributions (1 message every 4 seconds on our forums) to our websites, our partners’ but also on the entire web. TrendyBuzz provides us with a powerful analysis and tracking tool, with simple viewing modes and reports, which we will rely on to measure the impact our operations and community have on our customers’ eReputation.»

This project matches TrendyBuzz expertise in web marketing and communications. Fabien Grenier, TrendyBuzz CEO, highlights the fact that «TrendyBuzz technology allows aufeminin.com to be extremely reactive in diagnosing their customers’ eReputation, implementing and measuring the efficiency of the communications strategy they design.»

About TrendyBuzz Institute

PurePlayer, real-time Reputation management and influence mapping specialist, on the international web, Trendy Buzz SAS is an innovative company that blends real-time information tracking and the creation of dynamic dashboards dedicated to measuring and analyzing performance for web marketing and digital communication purposes.
Trendy Buzz SAS, an independent French company, now has dozens of customers in France and in Europe, including: Adidas, Sennheiser, Lagardère Active, Nestlé or L’Oréal. www.trendybuzz.com

About aufeminin.com Group

82.25%-owned by the Axel Springer Group, the aufeminin.com Group is the no. 1 publisher of online content for women in Europe, with operations in France, Germany, the UK, Belgium, Spain, Italy, Poland, Switzerland, Canada, Morocco and Vietnam. Its reaches 40.2 million unique(1) visitors in the world. In France, the Group extended its digital offering for mobile phones with an aufeminin application for iPhone, a Marmiton application on iPhone and Android, Windows Phone 7, iPad, Android and HP Touch Pad and m.aufeminin.com and m.marmiton.org websites optimised for mobiles.
Aufeminin.com is also the owner of Smart AdServer, which develops, markets and sells, for media outlets and publishers, premium adserving solutions for managing web display campaigns, mobiles and the iPad. Smart AdServer currently has 300 clients on 1,500 sites across four continents. The Group aufeminin.com generated turnover of €40.5 million in 2010.
AuFeminin.com is listed in compartment C of NYSE-Euronext Paris (ISIN: FR0004042083, Ticker: FEM).

(1) Source: comScore, August 2011.

As part of the digitalization of its communication, WWF France, leading organization in environmental protection, has just partnered with TrendyBuzz Institute to measure, analyze and optimize its positioning and communications on the web.

TrendyBuzz platform will be used by WWF communication teams to collect and analyze in near real-time, online messages mentioning the Foundation. This project matches TrendyBuzz expertise in web marketing and communication.

Jacques-Olivier Barthes, Communications Director for WWF France, adds that «this partnership is fully in line with the «engaging hundred of millions» international communication strategy unveiled at the annual worldwide WWF conference, held from May 1 to 5 in Saint-Gallen (Switzerland).
Indeed, social media, and social networks in particular, have been identified as key leverages to mobilize public opinion and invole every one of us into providing, for future generations, a healthy, living planet. Mobilization requires, first and foremost, for us to have a precise overview of the state of our eReputation.»

About WWF France

WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. WWF is one of the world’s largest and most respected independent conservation organizations, with over five million supporters and a global network active in more than 100 countries. Since it was founded in 1973, WWF France has strived to trigger palpable change. Action-oriented, its approach relies on dialogue, consultation and partnership. The Foundation, with the help of all actord involved, aims for the technical, financial and social solutions to achieve sustainable development.

About TrendyBuzz Institute

PurePlayer, real-time Reputation management and influence mapping specialist, on the international web, Trendy Buzz SAS is an innovative company that blends real-time information tracking and the creation of dynamic dashboards dedicated to measuring and analyzing performance for web marketing and digital communication purposes.
Trendy Buzz SAS, an independent French company, now has dozens of customers in France and in Europe, including: Adidas, Sennheiser, Lagardère Active, Nestlé or L’Oréal. www.trendybuzz.com

TrendyBuzz technology constantly scans over 1 400 000 sources (institutional websites, news sites, blogs, forums, social networks) to measure the IVU (Internet Visibility Units) generated by politicians or by the most debated topics on the internet.

«Politivox is for us a chance to make public a scientific tool via an easy-to-use, appealing dashboard» summarizes Ludovic Blecher, Director of Liberation digital editions.

Politivox.liberation.fr is updated 24/7. Dynamic charts are visualised through interactive curves and a click on «Le match» module will outline the politicians’ communications strategies with regard to current affairs. The aim is to measure, in just a click, how political parties cleave on key issues for the 2012 presidential campaign (e.g. unemployment, security, purchasing power, the « golden rule » …)

« Throughout the campaign, Politivox will be a mean for us to challenge and check the extent to which the themes put forward by the candidates find an echo on the web » says Ludovic Blecher.

TrendyBuzz Institute will publish weekly syntheses on its blog, measuring the discrepancies between journalists’ editorial choices and the citizens’ interests.

About TrendyBuzz Institute

PurePlayer, real-time Reputation management and influence mapping specialist, on the international web, Trendy Buzz SAS is an innovative company that blends real-time information tracking and the creation of dynamic dashboards dedicated to measuring and analyzing performance for web marketing and digital communication purposes.
Trendy Buzz SAS, an independent French company, now has dozens of customers in France and in Europe, including: Adidas, Sennheiser, Lagardère Active, Nestlé or L’Oréal. www.trendybuzz.com

Press Contact
TRENDY BUZZ SAS : Fabien Grenier – bonjour@trendybuzz.com – +33(0)1 83 64 03 76

CB News 15/02/2010 – Christian Blachas