What for?
Identify the brand’s online visibility components
Understand how the brand is perceived by its main targets: consumers, partners, journalists, competitors...
Follow how the key market players’ online visibility evolve, channel by channel, and analyse how companies in the field position themselves.
Understand the communications strategies of key competitors and capitalise on communication opportunities to strengthen the brand’s image on the web.
Observe all the components of the social, economical and technological environments, that will to one extent or another directly influence the company’s business.

How?
Briefings before the mission’s kick-off: definition of KPIs (Key Performance Indicators), objectives and all potentially sensitive topics for the brand.
Translation of the topics to be monitored into complex search requests to collect, in near real-time, accurate online messages (media, blogs, communities, social networks, video platforms).
  • Human sentiment qualification: assesment of public opinion, in line with the customer’s analytical needs.
  • Speakers targeting: assessing the impact of direct communication on topics related to the brand.
  • Visibility benchmark of the brand v. its competitors and their respective positionning on each channel.
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    Advice and operationnal recommendations to reach the objectives set in the brief.
    End results?
    TrendyBuzz dashboards dedicated to the real-time monitoring and the analysis of online messages.
    Weekly syntheses and continuous optimisation of the search requests.
    Ah Hoc analyses based on the KPIs / objectives defined prior to the project.
    A dedicated consultant guides and follows each TrendyBuzz client in their use of the data collected and their understanding of the analysis provided.

    Internet Visibility Unit (IVU)

    Unit for the measurement of the visibility generated on the web by a brand, a person, or a news item on institutional websites, media and the social web.

     

     

    FollowUp: a multidisciplinary project team

    The project team is composed of members from each of the agency’s 3 strategic areas of expertise: account management, the Institute and R&D.

    The follow-up lasts throughout the contract period and meets a number of adaptable demands, that will evolve alongside the clients’ objectives.

    TrendyBuzz departments work closely together to guarantee a fast and accurate reponse to any of its customers’ demands.

     

     

    Deciphering your image within your spheres of influence

    The Institute analyses companies’ eReputation within the spheres of influence that make up their environment.

    When necessary, a specific body of websites may be pre-defined to a specific sourcing matching the company’s business sector (luxury, automotive, etc...).

    This approach is essentially a way of identifying the most reliable ambassadors for the brand and anticipate any bad buzz that might arise from their first circles of influence.

     

     

    A collaborative platform

    TrendyBuzz solution is an innovative and powerful collaborative platform, which allows, directly from the dynamic dashboards, the qualification, measurement and continuous monitoring of the opinions put forward by internet users on strategic issues.

    Users, accompanied by their TrendyBuzz dedicated consultant, directly set up the relevant indicators to reach an appropriate and operational real-time monitoring.