TrendyBuzz, Pureplayer Institute launched in partnership with Libération l’observatoire de l’actualité politique (the Observatory for Political News), whose objective is to measure, in real-time, citizens’ spontaneous interest in politicians or current affairs on the internet.

TrendyBuzz technology constantly scans over 1 400 000 sources (institutional websites, news sites, blogs, forums, social networks) to measure the IVU (Internet Visibility Units) generated by politicians or by the most debated topics on the internet.

«Politivox is for us a chance to make public a scientific tool via an easy-to-use, appealing dashboard» summarizes Ludovic Blecher, Director of Liberation digital editions.

Politivox.liberation.fr is updated 24/7. Dynamic charts are visualised through interactive curves and a click on «Le match» module will outline the politicians’ communications strategies with regard to current affairs. The aim is to measure, in just a click, how political parties cleave on key issues for the 2012 presidential campaign (e.g. unemployment, security, purchasing power, the « golden rule » …)

« Throughout the campaign, Politivox will be a mean for us to challenge and check the extent to which the themes put forward by the candidates find an echo on the web » says Ludovic Blecher.

TrendyBuzz Institute will publish weekly syntheses on its blog, measuring the discrepancies between journalists’ editorial choices and the citizens’ interests.

About TrendyBuzz Institute

PurePlayer, real-time Reputation management and influence mapping specialist, on the international web, Trendy Buzz SAS is an innovative company that blends real-time information tracking and the creation of dynamic dashboards dedicated to measuring and analyzing performance for web marketing and digital communication purposes.
Trendy Buzz SAS, an independent French company, now has dozens of customers in France and in Europe, including: Adidas, Sennheiser, Lagardère Active, Nestlé or L’Oréal. www.trendybuzz.com

Press Contact
TRENDY BUZZ SAS : Fabien Grenier – bonjour@trendybuzz.com – +33(0)1 83 64 03 76

Sibylle Lhopiteau dedicated a series of articles to the dos and don’ts of eReputation management – a highly detailed piece of writing, based on the assumption that any internet user may equally be a potential customer or a powerful detractor. The article, published on January 15^th 2010 mentions TrendyBuzz, Attention-Rate and WASALive.

Although reputation has always been, to some extent, part of any corporation’s strategic decision, the increasing importance of the social web has made companies’ eReputation (and its management) a core element of their strategy.

We highly recommend that the article (in French) be added to your reading list.

We highly recommend that you read « Internet a tout changé », by Henri Kaufman, Laurence Faguer and Mickael Guillois (foreword by Brice Auckenthaler) to ease happily into 2010.

300 pages dedicated to the new behaviours and trends so familiar to those who are passionate about digital relationships, in consultancies or companies, that now rule marketing, R&D, sales, PR or CRM practices.

You will find TrendyBuzz and WASALive (international online trends in real time) mentioned on page 108, as professional tools for buzz monitoring. While TrendyBuzz has been designed for maketing and communication specialists, WASALive is a free tool available to anyone online.

Order yours online on Boutique Kawa.

French northern regional newspaper ‘La Voix du Nord’ added the live news widget WASALive! to its website.

Visitors can now follow the most popular topics on the web (news sites, communities, blogs and social networks), in real time, directly from the newspaper’s homepage, lavoixdunord.fr. With just one click, they can access the lastest articles published by La Voix du Nord.

About WASALive!

WASALive! is the European search engine dedicated to live news. A tag cloud gives, in real time, the most popular themes, everywhere in Europe. A single click on any topic generates automatically a web review including all the latest publications.

WASALive! Toolbar for Firefox allows its users to follow the information directly from their browser, in 7 different languages. Updated in real time, the toolbar shows all the latest news (from news sites, blogs, communities, social networks etc.). An excellent way to first detect new trends and test the power of the TrendyBuzz technology.

WASALive! Toolbar for Firefox enjoys a confortable visibility on the internet and was recently referenced on Cnet.com, as well as on the official Mozilla Foundation website.

Extract from the article ‘Ces Marques qui alimentent les conversations en ligne’, regarding the groupReflect – TrendyBuzz Attention Marketing Barometer. Nathalie Samoïlov – Stratégies n°1561 – 15/10/2009 – www.strategies.fr

“For the Attention Marketing Barometer, TrendyBuzz scans over 130 000 French-speaking sources and takes into consideration all influence factors specific to the French and French-speaking web. The Attention Rate dispatches its value according to 4 main categories of expression channels on the web: quotes and articles published on mass media websites; publications, posts and comments from blogs; topics and messages discussed amongst communities (on forums and social media networks), then corporate or e-commerce websites, specialized publications, and other online documents.”