«TrendyBuzz provides us with a powerful solution to monitor and analyse how we perform with regard to the reputation-related operations we launch for our customers». Christophe Decker, Director of Innovation and Technology, aufeminin.com Group.

Selected amongst 12 European competitors, TrendyBuzz solution is used to collect and analyse women’s conversations accross aufeminin.com websites, in France and in Europe. Enjoying a 13.2 million unique visitor audience in France and 44.4 million worldwide (source: Nielsen, january 2011), aufeminin.com Group is the leading provider of feminine websites, thanks to the quality of the editorial content they offer. Their strength lies in combining brand content and social media operations. Aufeminin.com Group now wishes to take the next step and measure the impact of the content and conversations generated on their supports so as to evaluate their advertisers’ eReputation.

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As part of the digitalization of its communication, WWF France, leading organization in environmental protection, has just partnered with TrendyBuzz Institute to measure, analyze and optimize its positioning and communications on the web.

As part of the digitalization of its communication, WWF France, leading organization in environmental protection, has just partnered with TrendyBuzz Institute to measure, analyze and optimize its positioning and communications on the web.

TrendyBuzz platform will be used by WWF communication teams to collect and analyze in near real-time, online messages mentioning the Foundation. This project matches TrendyBuzz expertise in web marketing and communication.

Jacques-Olivier Barthes, Communications Director for WWF France, adds that «this partnership is fully in line with the «engaging hundred of millions» international communication strategy unveiled at the annual worldwide WWF conference, held from May 1 to 5 in Saint-Gallen (Switzerland).
Indeed, social media, and social networks in particular, have been identified as key leverages to mobilize public opinion and invole every one of us into providing, for future generations, a healthy, living planet. Mobilization requires, first and foremost, for us to have a precise overview of the state of our eReputation.»

About WWF France

WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. WWF is one of the world’s largest and most respected independent conservation organizations, with over five million supporters and a global network active in more than 100 countries. Since it was founded in 1973, WWF France has strived to trigger palpable change. Action-oriented, its approach relies on dialogue, consultation and partnership. The Foundation, with the help of all actord involved, aims for the technical, financial and social solutions to achieve sustainable development.

About TrendyBuzz Institute

PurePlayer, real-time Reputation management and influence mapping specialist, on the international web, Trendy Buzz SAS is an innovative company that blends real-time information tracking and the creation of dynamic dashboards dedicated to measuring and analyzing performance for web marketing and digital communication purposes.
Trendy Buzz SAS, an independent French company, now has dozens of customers in France and in Europe, including: Adidas, Sennheiser, Lagardère Active, Nestlé or L’Oréal. www.trendybuzz.com

Benoit Héry, President at DRAFTFCB France welcomes the Top50 benchmark of the attention generated by the brands, a groupeReflect – TrendyBuzz barometer:

“An indicator that takes into consideration the recent evolution of brands and consumers had long been expected within the communication field. The birth of the Attention Rate is a milestone in many respects.”