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Aufeminin.com selects TrendyBuzz to measure its advertisers’ online reputation
Selected amongst 12 European competitors, TrendyBuzz solution is used to collect and analyse women’s conversations accross aufeminin.com websites, in France and in Europe. Enjoying a 13.2 million unique visitor audience in France and 44.4 million worldwide (source: Nielsen, january 2011), aufeminin.com Group is the leading provider of feminine websites, thanks to the quality of the editorial content they offer. Their strength lies in combining brand content and social media operations. Aufeminin.com Group now wishes to take the next step and measure the impact of the content and conversations generated on their supports so as to evaluate their advertisers’ eReputation.
As part of the digitalization of its communication, WWF France, leading organization in environmental protection, has just partnered with TrendyBuzz Institute to measure, analyze and optimize its positioning and communications on the web.
TrendyBuzz platform will be used by WWF communication teams to collect and analyze in near real-time, online messages mentioning the Foundation. This project matches TrendyBuzz expertise in web marketing and communication. Jacques-Olivier Barthes, Communications Director for WWF France, adds that «this partnership is fully in line with the «engaging hundred of millions» international communication strategy unveiled at the annual worldwide WWF conference, held from May 1 to 5 in Saint-Gallen (Switzerland). About WWF France WWF’s mission is to stop the degradation of the Earth’s natural environment and to build a future in which humans live in harmony with nature, by conserving the world’s biological diversity, ensuring that the use of renewable natural resources is sustainable, and promoting the reduction of pollution and wasteful consumption. WWF is one of the world’s largest and most respected independent conservation organizations, with over five million supporters and a global network active in more than 100 countries. Since it was founded in 1973, WWF France has strived to trigger palpable change. Action-oriented, its approach relies on dialogue, consultation and partnership. The Foundation, with the help of all actord involved, aims for the technical, financial and social solutions to achieve sustainable development. About TrendyBuzz Institute PurePlayer, real-time Reputation management and influence mapping specialist, on the international web, Trendy Buzz SAS is an innovative company that blends real-time information tracking and the creation of dynamic dashboards dedicated to measuring and analyzing performance for web marketing and digital communication purposes. TrendyBuzz Institute and Liberation launch Politivox
TrendyBuzz, Pureplayer Institute launched in partnership with Libération l’observatoire de l’actualité politique (the Observatory for Political News), whose objective is to measure, in real-time, citizens’ spontaneous interest in politicians or current affairs on the internet. TrendyBuzz technology constantly scans over 1 400 000 sources (institutional websites, news sites, blogs, forums, social networks) to measure the IVU (Internet Visibility Units) generated by politicians or by the most debated topics on the internet. «Politivox is for us a chance to make public a scientific tool via an easy-to-use, appealing dashboard» summarizes Ludovic Blecher, Director of Liberation digital editions. Politivox.liberation.fr is updated 24/7. Dynamic charts are visualised through interactive curves and a click on «Le match» module will outline the politicians’ communications strategies with regard to current affairs. The aim is to measure, in just a click, how political parties cleave on key issues for the 2012 presidential campaign (e.g. unemployment, security, purchasing power, the « golden rule » …) « Throughout the campaign, Politivox will be a mean for us to challenge and check the extent to which the themes put forward by the candidates find an echo on the web » says Ludovic Blecher. TrendyBuzz Institute will publish weekly syntheses on its blog, measuring the discrepancies between journalists’ editorial choices and the citizens’ interests. About TrendyBuzz Institute PurePlayer, real-time Reputation management and influence mapping specialist, on the international web, Trendy Buzz SAS is an innovative company that blends real-time information tracking and the creation of dynamic dashboards dedicated to measuring and analyzing performance for web marketing and digital communication purposes. Press Contact Christian Blanchas (CB News) on the Attention Rate Barometer
Christian Blanchas relied on the latest Attention Rate Barometer to analyse banks’ communication strategies and their impacts on internet users. He came to the conclusion that in spite of its effort at communicating, the banking sector is no longer able to catch French people’s attention – a situation that typically calls for crisis communication solutions. What is the best advice for a bank faced with customers that won’t listen anymore? Keep quiet? How about following the example set by Toyota? Mapping online spheres of influence – TrendyBuzz
The team @ TrendyBuzz is happy to announce its new feature, updated in real time: TrendyBuzz mapping! Amongst the WebTrackers that collect online messages regarding your brands, competitors or your strategic environment, you can now visualize, in real time, the interactions among the 100 most dynamic, influential or powerful sources (news sites, blogs, forums or social networks). The objective is to: - Have an immediate overview of the websites that should be taken into account for your eReputation management strategy. Should you have any additional question, or simply fancy trying TrendyBuzz mapping, feel free to get in touch with us. |
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As part of the digitalization of its communication, WWF France, leading organization in environmental protection, has just partnered with TrendyBuzz Institute to measure, analyze and optimize its positioning and communications on the web.