Pureplayer Institute TrendyBuzz collects, decrypts, qualifies and analyses information gathered from the international web to advise its customers.

Trendy Buzz SAS is an innovative company that blends real-time information tracking and the creation of dynamic dashboards dedicated to measuring and analysing performance for web marketing and digital communication purposes. This approach relies on:

	A unique and proprietary technology that collects, analyses and synthesizes online information sources indexed by web crawlers (WebTrackers).
	Measurement and analysis processes that rely on consistency, so as to guarantee that comparison is both feasible and accurate, even across different business sectors or linguistic areas.
	A young, talented team passionate about new technologies, from various backgrounds (communications, marketing, engineering etc.).

Trendy Buzz SAS, an independent French company, now has dozens of customers in France and in Europe, including: Adidas,
Sennheiser, Lagardère Active, Nestlé or L’Oréal.