«TrendyBuzz provides us with a powerful solution to monitor and analyse how we perform with regard to the reputation-related operations we launch for our customers». Christophe Decker, Director of Innovation and Technology, aufeminin.com Group.

Selected amongst 12 European competitors, TrendyBuzz solution is used to collect and analyse women’s conversations accross aufeminin.com websites, in France and in Europe. Enjoying a 13.2 million unique visitor audience in France and 44.4 million worldwide (source: Nielsen, january 2011), aufeminin.com Group is the leading provider of feminine websites, thanks to the quality of the editorial content they offer. Their strength lies in combining brand content and social media operations. Aufeminin.com Group now wishes to take the next step and measure the impact of the content and conversations generated on their supports so as to evaluate their advertisers’ eReputation.

Chrisophe Decker, Director of Innovation and Technology, aufeminin.com Group adds that «we chose TrendyBuzz for its capacity to analyse, in real-time, our visitors’ contributions (1 message every 4 seconds on our forums) to our websites, our partners’ but also on the entire web. TrendyBuzz provides us with a powerful analysis and tracking tool, with simple viewing modes and reports, which we will rely on to measure the impact our operations and community have on our customers’ eReputation.»

This project matches TrendyBuzz expertise in web marketing and communications. Fabien Grenier, TrendyBuzz CEO, highlights the fact that «TrendyBuzz technology allows aufeminin.com to be extremely reactive in diagnosing their customers’ eReputation, implementing and measuring the efficiency of the communications strategy they design.»

About TrendyBuzz Institute

PurePlayer, real-time Reputation management and influence mapping specialist, on the international web, Trendy Buzz SAS is an innovative company that blends real-time information tracking and the creation of dynamic dashboards dedicated to measuring and analyzing performance for web marketing and digital communication purposes.
Trendy Buzz SAS, an independent French company, now has dozens of customers in France and in Europe, including: Adidas, Sennheiser, Lagardère Active, Nestlé or L’Oréal. www.trendybuzz.com

About aufeminin.com Group

82.25%-owned by the Axel Springer Group, the aufeminin.com Group is the no. 1 publisher of online content for women in Europe, with operations in France, Germany, the UK, Belgium, Spain, Italy, Poland, Switzerland, Canada, Morocco and Vietnam. Its reaches 40.2 million unique(1) visitors in the world. In France, the Group extended its digital offering for mobile phones with an aufeminin application for iPhone, a Marmiton application on iPhone and Android, Windows Phone 7, iPad, Android and HP Touch Pad and m.aufeminin.com and m.marmiton.org websites optimised for mobiles.
Aufeminin.com is also the owner of Smart AdServer, which develops, markets and sells, for media outlets and publishers, premium adserving solutions for managing web display campaigns, mobiles and the iPad. Smart AdServer currently has 300 clients on 1,500 sites across four continents. The Group aufeminin.com generated turnover of €40.5 million in 2010.
AuFeminin.com is listed in compartment C of NYSE-Euronext Paris (ISIN: FR0004042083, Ticker: FEM).

(1) Source: comScore, August 2011.