Christian Blanchas relied on the latest Attention Rate Barometer to analyse banks’ communication strategies and their impacts on internet users. He came to the conclusion that in spite of its effort at communicating, the banking sector is no longer able to catch French people’s attention – a situation that typically calls for crisis communication solutions. What is the best advice for a bank faced with customers that won’t listen anymore? Keep quiet? How about following the example set by Toyota?

CB News 15/02/2010 – Christian Blachas

Tags: attention, attention rate, bank, CBNews, Christian Blanchas, crisis, groupereflect, social networks, télévision, toyota, trendybuzz

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