Sibylle Lhopiteau dedicated a series of articles to the dos and don’ts of eReputation management – a highly detailed piece of writing, based on the assumption that any internet user may equally be a potential customer or a powerful detractor. The article, published on January 15^th 2010 mentions TrendyBuzz, Attention-Rate and WASALive.

Although reputation has always been, to some extent, part of any corporation’s strategic decision, the increasing importance of the social web has made companies’ eReputation (and its management) a core element of their strategy.

We highly recommend that the article (in French) be added to your reading list.

Tags: attention rate, caddereputation, Camille Alloing, e reputation, e-strategy, fabien grenier, filteris, filtrbox, image, Image & Stratégie, opinion, real-time web, steprep, trendrr, trendybuzz, wasalive, Web 2.0

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