The third opus of the barometre brings along a clear acceleration. While it remained fairly stable over September and October, the attention rate volume suddenly increased by 23 % in November, a media equivalence of 220,000 new messages (understand a message as a substantial article published on the front page of a wel-known daily newspaper). And the research corpus cannot account for this increase. Although Trendybuzz constantly expands this corpus, so as to scan as many relevant sources as possible, November was in no way exceptional.

Although the attention rate volume has clearly increased, major trends remain:

• Google and Twitter are still ahead, the latter first in line in November thanks to its new feature: the lists

• Apple and Facebook are following, and have left Microsoft hovering behind while they enjoy an average monthly increase of 16 %

• the yet unchallenged top5 is followed by another fairly constant top5, including TF1, Renault, La Poste, Youtube and Sony

• SFR follows and still stands as an exception: the only French brand whose audience mainly comes from online communities and social web

• as a whole, the top25 is getting fairly constant and robust

• it still does not include any name from the retail or luxury industries. Chanel ranks 72^nd, McDonalds 87^th and Carrefour 99^th.

Tags: alexis mons, apple, attention marketing, attention rate, attention-rate.com, barometre, baromètre groupeReflect TrendyBuzz, facebook, google, marketing, microsoft, twitter

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