Second edition of the Attention Marketing Barometre, powered by groupeReflect & TrendyBuzz.

18 november 2009 published in TrendyBuzz News  |  comment

Monthly benchmark of the 50 brands that best capture their audiences’ attention in their discussions online on the French-speaking web – October 2009.

. New features for october.

. Trends for october.

. Classification by sectors.

Paris, October 5th, 2009 – groupeReflect, interactive and relational marketing agency, and TrendyBuzz, agency specialized in influence management, buzz monitoring and eReputation valuation, published their second Attention Marketing Barometer:

October Top10 :

Rank

Rank N-1

Brand

Country

TNS*

Attention Rate*

1

2

Google

USA

193838

583949

2

1

Twitter

USA

-

570182

3

3

Apple

USA

3131050

292188

4

4

Facebook

USA

-

272277

5

5

Microsoft

USA

3417178

249070

6

8

TF1

France

4863938

125290

7

9

La
Poste

France

2144880

122885

8

11

YouTube

USA

-

121401

9

7

Sony

Japan

14168705

97078

10

6

Renault

France

28069197

94190

New features for october:

With the lastest edition, groupeReflect & TrendyBuzz introduced 3 main Novelties:

• The main keywords that compose the brand’s attention are now displayed so as to appreciate the trends, whether positive or negative,

• A classification which indicates the importance of the sectors that compose the Top50, and which gives the 3 sectors that best capture their audience’s attention,

• The ultimate marketing tool: the possibility to download a widget that allows its users to display the barometre and its updates, in real time, on corporate sites, blogs or marketing-oriented intranets.

Capture-d’écran-2009-11-05-à-10.41.04

 

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