A monthly benchmark of the 50 brands that best capture their audiences’ attention in their discussions online – which increasingly reflect their offline behaviour.

A few tendencies emerge from the results of this first barometer:

. The lack of correlation between advertising investments and audience attention,
. The ubiquity of American brands within the French universe,
. The absence of brands that have recently been ranking amongst the highest capitalised companies.

Paris, 5 october 2009 – groupeReflect, interactive and relational marketing agency, and TrendyBuzz, agency specialized in influence management, buzz monitoring and eReputation valuation, publish their first Attention Marketing Barometer: a benchmark of the 50 international brands which manage to generate the most attention on the French web. The basic indicator, the Attention-Rate, assesses the level of attention given by consumers to the brands, on the basis of the online messages from 330.000 sources: news sites, blogs, communities, social networks and other web sites. The top 50 will be published on a monthly basis, so as to see how it evolves: a benchmark indicator for the brands to adapt their communication strategy.